New owner!

El Duco's Magic with all the intellectual properties and all the magic products has been aquired by MetalWriting Magic Creations AB and Andreas Sebring. The El Duco Magic Collection will soon will be available at the website www.metalwriting.com

Andreas has spent two years learning to manufacture the Swedish Reel, which has been unavailable for a decade. Not only has be brought back the Swedish Reel, he has also made substantial improvements, keeping the historical status as the Best Reel in the World. It is now available to order from the website.

I thank the Gustavsson family and our customers for the 16 years I had the honour to preserve, protect and promote the El Duco legacy and I am very happy to pass the responsibility over to the able hands of Andreas Sebring .

Halmstad March 22, 2025

Gay Ljungberg

El Duco's Magic was founded in 1978,
more than 30 years ago by Swedish magic inventor Christer Gustavsson (El Duco) and the brand has a solid reputation
and is respected throughout the world of magic.

Many of the effects on this site are used by professionals and
are praised by top performers!

Christer Gustavsson (El Duco) passed away on September 30, 2008 after a short period of illness.
He will be missed and remembered in the magic community
for his creativity, enthusiasm and integrity.

In December 2008 the business was sold to Gycklaren Magic Marketing AB, who will continue to produce the El Duco Collection of original quality magic.

You can visit our new "mother company" at www.gycklaren.com.

Birgitta & Gay Ljungberg